Frye Regional Hosts Second Annual Bras Because Event to Benefit Area Cancer Patients

 Frye Regional is pleased to host the second annual Bras Because Event on January 24 from 5:30pm – 9:30pm at the Warehouse located at 18 2nd St. SE in Hickory.

Every dollar raised will be used to help subsidize Frye’s Cancer Grant Funds. This assistance will provide help for local patients, who could not otherwise afford their care. The funds will not only assist with medical needs, but will also offer assistance for counseling services as well as transportation.

We encourage you to get involved by designing an artful bra that will be displayed at our Sneak Peak event on January 21st at the Frye Cancer Support Center, where visitors will have the opportunity to vote for their favorite bras by purchasing $1.00 tokens. The three bras with the most tokens will win the “People’s Choice Awards.” There will also be honorable mentions for other artful bras.

Bras may be created in memory or in honor of someone special or just for the fun of it. There is no limit to what you can do. Your bra can be simple, serious or whimsical. It is up to you to choose what you want to do and what materials to use. However; “artful bras” must be tastefully designed. The registration fee is $20.00 per design.  


During the Main Bras Because Event on January 24th, an announcement of the winners will be made and the recognition of the other artful bras entries and artists will be revealed.  Musical entertainment will be provided by The Harris Brothers. Light refreshments will be provided. 

From the magical setting, to the inspired bra artwork, this night will truly be a special event unlike any other. It is all made possible by Frye’s commitment to the care and needs of their cancer patients, our generous sponsorships, donors and national and local organizations that are passionate about the cause. Tickets are $10 in advance or $15 at the door.


The Cancer Center at Frye Regional Medical Center combines the latest treatments with practical information and warm support to create a holistic approach to cancer care. With its designation as a Comprehensive Cancer Center, Frye uses state-of-the-art technology and minimally invasive techniques to treat many forms of cancer including:  breast, lung, colorectal, skin, and prostate cancer.  Frye also supports cancer prevention by offering mammograms, colonoscopies, and CT lung screenings to people in the community.

The clinical team at Frye creates a nurturing environment where cancer patients and their families receive not just the latest treatments, but also the information, support and encouragement they seek. Frye’s Cancer Nurse Navigators regularly help guide families through both medical and non-medical issues that may arise, and social workers and counselors offer guidance and support. Explore the road to recovery with Frye’s accredited Cancer Center.